Social Media Ambassador Program

The Do More 24 Delaware Social Media Ambassador Program launched over four years ago to give nonprofits extra support in preparing for the Do More 24 Delaware campaign. Many nonprofits told us they needed help managing their social media presence and fundraising efforts. To meet that need, we created an innovative, free program where dedicated student ambassadors partner with nonprofits to provide consistent social media management and brand messaging.

We saw a unique opportunity to connect with local universities, where students are eager to gain real-world experience, explore the nonprofit sector, and engage in meaningful volunteerism. The program offers a short-term, hands-on experience that exposes students to the wide range of nonprofit missions and gives them a behind-the-scenes look at what it takes to run an organization. In 2021, we piloted the program in partnership with the University of Delaware’s College of Arts and Sciences.

Since then, hundreds of students have applied, with more than 125 accepted into the micro-internship program. Many participants have continued supporting nonprofits beyond their initial placement, and the program continues to grow each year.

Learning Objectives

  • Project management skills 

  • Measurable impact of marketing and fundraising utilizing social media platforms

  • Increase understanding of fundraising efforts for nonprofits

  • Develop brand awareness on behalf of nonprofits through social media

  • Exposure to indirect fundraising through social media

  • Gain familiarity with the variety of nonprofits serving Delaware

Teamwork in Action by University of Delaware CAS Communications

How It Works

  1. Get Started
    Reach out to one of our AmeriCorps or University partners.

  2. Interview & Information Session
    We’ll connect with you to schedule a conversation and determine if the program is the right fit for you or your organization.

  3. Onboarding
    Once accepted, you’ll move through our onboarding process to get set up.

  4. Launch
    Students are matched with nonprofit partners, and together we begin preparing and running outreach campaigns.

Through programs like Do More 24 Delaware and our Social Media Ambassador initiative, we are not only strengthening today’s nonprofits—we are also building a pipeline of passionate, skilled young leaders. By connecting students with meaningful experiences in the nonprofit sector, we’re shaping the next generation of changemakers who will carry forward a culture of service, innovation, and community impact.